South Barrington, IL · August 13, 2026
eShow and PAI
Announce Partnership
eShow powers the event technology. PAI powers the revenue. Together, they help associations get more from both.
After Years of Working Side by Side, eShow and Profitable Association, Inc. Formalize Strategic Partnership
eShow powers the event technology. PAI powers the revenue.
Together, they help associations get more from both.
SOUTH BARRINGTON, IL — August 13, 2026 — eShow and Profitable Association, Inc. (PAI) today announced a strategic partnership serving associations that run exhibit and sponsorship revenue programs.
For years, eShow and PAI have worked alongside one another in support of many shared association clients, building a track record of collaboration, referrals, and mutual success. The new agreement formalizes that relationship and creates new opportunities to deliver even greater value together.
The partnership brings together eShow’s proven event technology and PAI’s revenue expertise to create new opportunities for mutual association clients. PAI will also join the eShow Solutions Network, eShow’s group of vetted partners serving the association market.
“We have been working alongside the PAI team for years, and we have seen how professionally they operate,” said Raju Patel, Founder and CEO of eShow. “Exhibit and sponsorship revenue is crucial for association success and where there is a considerable gap for many. Making this official means clients can get the technology and the sales expertise without having to assemble it themselves.”
eShow has built its platform around association and trade show event needs and workflows since 1996, and PAI has spent 25 years inside association governance, member, sponsor, and exhibitor relationships. The partnership connects how revenue opportunities get created, sold, managed, and fulfilled, so association teams can grow those programs without building internal infrastructure to support them.
Both organizations arrived at the same conviction independently: technology and strategy are only as strong as the people behind them. Each is known for staying close to its clients, working alongside association staff rather than at arm’s length, and treating someone else’s event as something they have a stake in.
“We become an extension of our association clients—seeing their events through the eyes of their teams, members, and unique cultures,” said Patrick Wilson, President of PAI. “Years of working alongside eShow have shown us that they share our people-first approach, pairing powerful technology with responsive service. Together, we help associations achieve exceptional event experiences, growth, and greater member value.”
Both teams will be at ASAE Annual Meeting & Exposition in Indianapolis, August 15 through 18. eShow is in Booth 425 and PAI is in Booth 412. Association professionals interested in the partnership are welcome to stop by either booth.
The organizations will also collaborate on joint thought leadership beginning with a webinar for association professionals, with additional co-marketing initiatives to follow.
About eShow
eShow has been building event management technology since 1996, on a single codebase and a single database. The platform connects registration, exhibition and sponsorship management, conference and speaker management, mobile app, onsite tools, and more into one system, backed by a team that stays engaged through the entire event cycle. eShow serves associations, trade shows, and corporate events, and remains founder-led under CEO Raju Patel. Learn more at goeshow.com.
About Profitable Association, Inc.
For more than 25 years, Profitable Association, Inc. (PAI) has helped associations maximize non-dues revenue through expert exhibit, sponsorship, partnership, advertising, and media sales. Working as an extension of association staff, PAI manages the full sales lifecycle—from strategy and pricing to outreach, follow-up, and renewals—to build sustainable revenue programs, strengthen partner relationships, and drive measurable growth year after year. Learn more at profitableassociation.com.
Media Contacts:
Sarah Varner
Vice President of Marketing
sarah.varner@goeshow.com
Patrick Wilson
President
pwilson@paisales.com
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