eShow Resource Center

Sharpen your skills as an event planner and stay updated on the current trends of events management with eShow’s eBooks! Our team of industry professionals have prepared comprehensive research and experience-based guides that has answers to the challenges event planners face on the daily. Download them for free and start planning a more seamless event.

Available e-Books

16 Tips to Help Event Planner’s with their Email Campaigns

Email is one of the best, most cost-effective ways to promote an event, but you’ve got to do it properly. You need to have a strategy, plan your campaigns carefully, adopt best practices, and pursue movements. If emails are new to your business, if you haven’t yet employed this valuable tool to help you promote your events in the past and might be unsure where to start, here are 16 tips to get you get started down the path of success.

The Return of In-Person Events: 11 Tips for How to Plan Your Next One

2022 saw a lot of changes in the event industry, none bigger than the return of in-person events. Now that these in-person conferences, meetings, & exhibitions are finally back, you’ll need to decide what elements of virtual events can benefit the live experience and how best to incorporate your new-found digital knowledge into traditional event management – all while navigating pandemic safety and audience comfort levels. Not an easy task, but there are some things to keep in mind that will make your life easier.

How to Host a Successful Hybrid Event in the New Era | Seven Key Strategies for Event Planner

When the pandemic hit, some were quick to predict the demise of the traditional event. While this may have been an overreaction since people will always want to socialize and attend live events, digital (or virtual,) events have nevertheless come to the fore. If you’re looking to host a hybrid event, leverage these seven steps to set yourself up for success.