Posts

Preparing Your Speakers: Best Practices for Efficiently Managing Sessions and Speakers

Organizing a successful event involves many moving parts, but one of the most critical aspects is ensuring that your speakers are informed and well-prepared. Well-prepared speakers are more likely to deliver engaging presentations, attract attendees, and contribute to the overall success of your event. In this blog post, we’ll explore some best practices for efficiently managing sessions and speakers to ensure the success of your events.

1. Start Early: Begin the speaker management process as early as possible. Reach out to potential speakers well in advance to secure their participation and provide them with ample time to prepare their presentations. Early planning helps avoid last-minute stress and ensures that speakers have enough time to develop high-quality content.

2. Clear Communication: Maintain open and transparent communication with your speakers throughout the planning process. Clearly communicate expectations, deadlines, and any logistical details related to their presentations. Send reminders when deadlines are approaching. Provide them with all the necessary information and resources they need to prepare effectively.

3. Set Clear Guidelines and Expectations: Establish clear guidelines and expectations for speaker presentations. Provide detailed instructions regarding presentation length, content requirements, and any technical specifications. Clear guidelines help ensure consistency across presentations and minimize the need for revisions. Let them know what to expect at their session (AV, room setup, type of microphones, etc.).

4. Leverage Technology: Invest in event management software or platforms that streamline the speaker management process. Look for features that allow you to easily manage speaker profiles, session schedules, and presentation materials. Technology can help automate repetitive tasks, send reminders to speakers, and ensure smooth coordination between speakers and organizers.

5. Provide Support: Offer support and assistance to your speakers throughout the planning process. Be responsive to their questions and concerns, and offer guidance or resources to help them overcome any challenges they may encounter. Providing support shows your speakers that you value their contributions and are committed to their success.

6. Foster Engagement: Encourage speaker engagement and participation before, during, and after the event. Invite speakers to participate in promotional activities like blog interviews, to generate excitement and attract attendees. Create social media posts and graphics that your presenters can share.  During the event, encourage speakers to interact with attendees through Q&A sessions or networking opportunities.

7. Show Appreciation: Finally, don’t forget to express gratitude and appreciation to your speakers for their time and contributions. A simple thank-you note or token of appreciation can go a long way in building positive relationships and encouraging speakers to participate in future events.

By implementing these practices, you can efficiently manage sessions and speakers and ensure the success of your events while keeping your speakers up-to-date and engaged. Remember that happy speakers are key to creating memorable and impactful events that leave a lasting impression on attendees.If you’re looking for an event management solution that can help streamline the speaker management process and enhance the overall attendee experience, consider exploring eShow’s comprehensive suite of event management tools. With features designed to simplify speaker management, streamline session scheduling, and enhance attendee engagement, eShow can help take your events to the next level.

/by

2024 Unleashed: eShow’s Cutting-Edge Product Enhancements

In the fast-paced world of event planning, staying ahead of the curve is crucial for success. The year 2024 brings forth a wave of innovations and enhancements, and eShow stands at the forefront, committed to elevating your event planning game. In this blog, we will share eShow’s latest product enhancements that we help you better plan and execute your events. 

Bridging the Gap with Technology

In 2024, technology is playing a pivotal role in enhancing event execution. According to a study done by Amex GBT, mobile apps (61%), check-in tools (47%), and wearable technologies (30%) are emerging as the top technologies shaping the event landscape.

Moreover, a staggering 67.4% of organizers express their intent to change their event management software vendor within the next year, highlighting the dynamic nature of the industry. (Bizzabo)

Product Enhancements: What’s New at eShow?

Floor Plan Design Studio

Revolutionizing the way you design event spaces, the Floor Plan Design Studio brings collaboration to the forefront. With real-time editing, drag-and-drop functionality, and better navigation control, creating an immersive event experience has never been easier. The ability to zoom in/out, interactive search, and branding customization add layers of depth to your event planning toolkit.

Mobile App

Embracing a Mobile-First Strategy, eShow’s redesigned mobile app ensures an enhanced user experience. From personalized itinerary creation to effortless information retrieval, the app is designed to cater to the diverse needs of event attendees. With intuitive floorplan exploration, strategic sponsorship visibility, and timely updates through push notifications, the app becomes an indispensable companion for event-goers.

Not surprisingly, 67.5% of event attendees consider a mobile event app extremely crucial. (Bizzabo)

Sponsorship Fulfillment

In the realm of event planning, efficient sponsorship fulfillment is a game-changer. eShow introduces enhanced features that not only streamline the process but also elevate the experience for both sponsors and clients.

  • Sponsors:
  • Manage Purchases
  • Task Details at a Glance 
  • Effortless File Submission 
  • Progress Tracking Made Simple
  • Automated Confirmations
  • Clients:
  • Track Progress Seamlessly
  • Approve or Reject Task Submissions 
  • Custom Notifications 
  • View Content Submissions by the Sponsor 
  • Centralized Media Collection

Final Thoughts

As we embrace 2024, let eShow be your guide in unleashing the full potential of your events. Access the latest on-demand webinar here where Jimmy Mouton, VP of Sales and Marketing, takes a deep dive into the latest product enhancements with a live demo. Elevate your planning, captivate your audience, and make this year a hallmark of success in event management.

Learn more about how eShow can help level up your next event with a personal demo.

/by

Trade Shows: 7 Considerations Before You Commit

Trade shows are one of the most effective ways to showcase products to a group of individuals who are already invested in your industry. If done correctly, they are a powerful sales tool to boost brand awareness, generate new leads, and advance marketing efforts. At eShow, we know that trade shows require time and financial commitments, consider these important factors as you evaluate which trade shows to participate in:

  1. Cost Evaluation

It’s no secret that trade shows involve a significant financial investment. Booth rental fees, promotional materials, travel and accommodation expenses, and staffing costs are all factors to consider. Conducting a cost evaluation is a great way to determine if the potential return on investment justifies the overall expenditure. Additionally, assessing the costs allows businesses to allocate their budget effectively and make informed decisions about participating in specific trade shows that align with their marketing objectives and target audience. 

  1. Target Audience

By identifying and thoroughly researching the target audience, companies can ensure that their exhibition efforts are strategically placed. This knowledge allows businesses to tailor their messaging, booth design, and promotional activities to resonate with potential customers, increasing the chances of capturing their attention and generating leads. Without a clear understanding of the target audience, companies risk wasting valuable resources and missing out on opportunities to connect with their ideal customers. 

  1. Competitive Analysis

A competitive analysis allows businesses to gain an understanding of their market position and identify potential competitors who will also be present at the trade show. By analyzing competitors’ strengths, weaknesses, pricing strategies, and unique selling points, businesses can better position themselves to stand out and gain a competitive edge. Additionally, a thorough analysis enables companies to identify emerging trends, industry challenges, and gaps in the market, leading to the development of innovative products or services that address customer needs more effectively. 

  1. Event Objectives

Event objectives act as a road map, guiding the exhibitor toward achieving specific goals and desired outcomes. They provide a sense of purpose by defining what the company aims to accomplish at the trade show, whether it’s generating leads, increasing brand visibility, launching new products, or fostering customer relationships. Having well-defined event objectives enables exhibitors to plan their booth design, marketing strategies, and staffing needs accordingly, ensuring that all efforts and resources are aligned toward achieving the desired outcomes. 

  1. Logistics Planning

A well-executed logistics plan enables companies to focus on showcasing their products or services, fostering meaningful connections with potential customers, and achieving their marketing and sales objectives at the trade show. It involves meticulous coordination and organization of various aspects, such as transportation, packing, storage, and delivery of exhibit materials. By thoroughly assessing logistics requirements beforehand, exhibitors can ensure a smooth and successful event participation. Effective planning helps avoid last-minute hiccups, such as delayed shipments or mismanaged inventory, which can impact the overall impression and professionalism of the exhibition.

  1. Pre-Show Promotion

By engaging in pre-show promotion, exhibitors can create buzz and awareness about their participation, prompting attendees to add them to their itinerary and visit their booth. This proactive approach ensures that companies do not solely rely on random foot traffic, but actively entice their target audience to seek them out. It significantly increases the chances of capturing leads, generating sales, and establishing strong connections with potential clients. 

  1. Post-Show Follow-Up

Post-show follow-up allows exhibitors to make the most out of their presence and maximize their return on investment. By reaching out to potential leads, partners, and customers after the show, companies can establish and strengthen relationships, leading to potential collaborations and increased sales. Additionally, post-show follow-up allows exhibitors to gather feedback, evaluate the success of their participation, and make improvements for future shows. Without proper follow-up, valuable connections made during the trade show may fade, ultimately resulting in missed opportunities and a waste of resources.

Trade shows offer a unique opportunity to showcase products, connect with potential customers, and advance marketing efforts, but it is essential to approach them strategically to ensure a positive return on investment and long-term success in the industry.
At eShow, we offer a full suite of options for live, virtual, and hybrid events. Our team of experts will help you curate the perfect package for your needs. Contact us today to request a demo and learn more about how we can help take your event planning to a whole new level.

/by

Diversity and Equity in Events: A Manager’s Roadmap to Inclusion

As a show manager, your primary goal is to create memorable and successful events that leave a lasting impact on attendees. To achieve this, it’s crucial to recognize and embrace the importance of diversity, equity, and inclusion (DEI) in your event planning. DEI isn’t just a buzzword; it’s a fundamental aspect of contemporary event management that can elevate your shows to new heights. Here’s why incorporating DEI into your events is not just a choice but a necessity:

Enhancing Engagement and Connection

Diverse events create a sense of belonging and connection. Attendees are more likely to engage with the content, speakers, and fellow participants when they feel represented and valued. This engagement can lead to deeper connections, networking opportunities, and overall satisfaction.

Fostering Innovation

According to a study by EventMB in 2020, out of the 150 events examined, a concerning 35-40% lacked any Black speakers. What impact do you think this has on individuals from underrepresented communities?

Diverse perspectives foster innovation and creativity. When your event includes speakers, exhibitors, and participants from different backgrounds, industries, and viewpoints, it often leads to more profound and meaningful discussions. These conversations can spark innovative ideas and solutions that might not have emerged in a less diverse environment.

Expanding Your Audience

Incorporating DEI into your events can help you reach a wider audience. A diverse lineup of speakers and content can attract attendees from various demographics and industries who might not have considered your event otherwise. This expansion of your audience can lead to increased attendance and revenue.

By welcoming a diverse range of attendees, your event becomes a catalyst for positive change in your industry and beyond. It sets a precedent for inclusivity and encourages other organizations to follow suit. As your event’s reputation for diversity and equity grows, it can become a magnet for thought leaders, experts, and influencers who are passionate about advancing these principles. This, in turn, amplifies the reach and influence of your event, creating a ripple effect that contributes to a more inclusive and equitable landscape in your field. So, expanding your audience through DEI isn’t just about business growth; it’s about driving meaningful and lasting industry-wide transformation.

Embracing Partnerships

If you’re considering working with other companies to add depth or (in the case of sponsorships) financial support to your event, do your due diligence. When researching potential partners/sponsors, look for signs that they’re actively diverse and inclusive. Are women and minorities in leadership positions within the company?  Do these companies support civil rights organizations and movements?

Add more diversity and inclusion to your event by using the products and services of companies certified as a Minority Business Enterprise (MBE). These companies are 51% owned and operated by someone who is an ethnic minority. Your partnership with MBEs can also help you reach marginalized communities.

Meeting Industry Expectations

The event industry is evolving, and DEI is becoming an industry standard. Many attendees and stakeholders expect event managers to prioritize diversity and inclusion. By embracing DEI principles, you align your events with the changing expectations of the industry and demonstrate your adaptability and responsiveness.

The 2022 Equity Benchmarking Study conducted by the Events Industry Council (EIC), featured a survey with the assistance of an AI-based chatbot. This survey engaged 1.404 event professionals from various sectors within the industry. The study yielded the following results: 

  • Employed event professionals (83% of all survey respondents) are significantly more dissatisfied with DEI in the industry than those who are self-employed or have alternative employment types.
  • 61% of all surveyed event professionals identified as White and are predominant across all job grades, with minimal representation from other ethnicities, especially in senior management (15% Black) and board (6% Black) positions.
  • Respondents who identify as Black (16%) rated their DEI experience 11% lower across all four dimensions than respondents who identified as White.  
  • More than 75% of respondents identified as female, and they are well-represented in managerial and senior roles. Six out of 10 (61%) female respondents are in ‘Senior Management’ and ‘Board’ job grades, yet they rated their DEI experience significantly lower than male respondents (21%).

Contributing to Positive Change

Events have the power to influence and shape society. By advocating diversity, equity, and inclusion, you contribute to a more inclusive and equitable world. Your events become platforms for dialogue, learning, and change, driving progress in areas such as social justice, equality, and sustainability.

Final Thoughts

Incorporating DEI into your events as a show manager isn’t just about checking boxes or meeting requirements; it’s about creating transformative experiences that leave a lasting impact on attendees and society as a whole. It’s a commitment to inclusivity, fairness, and empathy that can elevate your events to new heights of success and relevance in an increasingly diverse and interconnected world.

Once you’ve assembled your diverse lineup of speakers, let eShow help you manage the speakers and their sessions. Our Speaker & Session Management module allows you to schedule sessions with our robust conflict management tools. You can also monitor session capacity to avoid overscheduling.

This module isn’t just for your efficiency as the event manager but will also provide speakers and attendees with some pretty handy tools! Speakers can manage the details of their sessions by logging into their own personal accounts, and attendees can easily register for sessions by accessing your session schedule pages.

Using the Speaker & Session Management module, you can also create your post-event surveys, speaker evaluations, and session evaluations using the Speaker & Session Management module.  If you want to see this module in action, contact us today for a no-obligation demo; we can show you how this module and our other web-based tools operate and will help you execute legendary events! 

/by

Harnessing the Power of Lead Retrieval: A Game-Changer for Exhibitors

In today’s highly competitive business landscape, trade shows and exhibitions have become a crucial platform for companies to showcase their products and services, network with industry professionals, and generate valuable leads. However, with the multitude of attendees and interactions taking place, effectively capturing and managing leads can be a daunting task. This is where lead retrieval tools come into play, empowering exhibitors to optimize their efforts and maximize their return on investment. In this blog post, we will explore how lead retrieval has emerged as a powerful tool for exhibitors and why it should be an integral part of every trade show strategy.

1. Streamlining Lead Capture:

Traditionally, exhibitors relied on business cards and manual note-taking to collect contact information from potential leads. This approach was not only time-consuming but also prone to errors and inefficiencies. Lead retrieval tools revolutionize this process by providing a seamless and automated way to capture leads. With features like badge scanning or QR code scanning, exhibitors can effortlessly collect attendee information, including name, contact details, company, and job title. This streamlined approach ensures accuracy and enables exhibitors to focus on engaging with prospects, rather than fumbling with paperwork.

2. Real-Time Data Insights:

One of the significant advantages of lead retrieval tools is the ability to access real-time data insights. Exhibitors can instantly access and analyze the captured lead data, providing valuable visibility into the effectiveness of their trade show efforts. Metrics such as the number of leads collected, popular booth visit times, and attendee demographics can help exhibitors make informed decisions and adjust their strategies on the fly. This data-driven approach allows exhibitors to identify hot leads, prioritize follow-ups, and gauge the overall success of their participation.

3. Enhanced Lead Qualification:

Not all leads are created equal. Some may be ready to make a purchasing decision, while others might still be in the exploratory phase. Lead retrieval tools provide exhibitors with advanced lead qualification capabilities, enabling them to categorize leads based on specific criteria. Exhibitors can customize lead qualification forms to capture additional data points or use built-in survey features to gather valuable insights about attendees’ needs and interests. By segmenting leads into different categories, exhibitors can tailor their follow-up strategies and allocate resources more effectively.

4. Efficient Follow-up and Relationship Building:

The true value of lead retrieval tools lies in their ability to streamline the follow-up process. With instant access to contact information and lead insights, exhibitors can promptly reach out to prospects after the event, striking while the iron is hot. Personalized and timely follow-ups demonstrate professionalism and genuine interest, increasing the likelihood of conversion. Additionally, lead retrieval tools often integrate with customer relationship management (CRM) systems, making it seamless to import leads and maintain a centralized database for ongoing nurturing and relationship building.

5. Measurable ROI and Performance Analysis:

Trade show participation involves a significant investment of time, money, and resources. Lead retrieval tools provide exhibitors with a tangible means of measuring their return on investment (ROI). By tracking the number of leads captured, conversions, and revenue generated, exhibitors can evaluate the success of their trade show efforts. Furthermore, these tools offer valuable insights into the performance of individual sales representatives or booth staff, helping exhibitors identify areas for improvement and optimize future participation.

Conclusion:

In the fast-paced world of trade shows and exhibitions, lead retrieval has become an indispensable tool for exhibitors. By automating lead capture, providing real-time data insights, enabling enhanced lead qualification, streamlining follow-ups, and facilitating ROI analysis, lead retrieval tools empower exhibitors to make the most out of their trade show investments. As the competitive landscape continues to evolve, exhibitors who harness the power of lead retrieval will gain a distinct advantage in

 generating high-quality leads, nurturing relationships, and ultimately driving business growth.
Learn more about how eShow can help level up your event with attendee detail tracking, Excel reporting, CEU verification and more. Our expert team is ready to find a customizable solution that fits your needs and ensures success at your next show. Generate leads on and off the show floor by booking a personal demo today.

/by

eShow Help Center Relaunch

You spoke and we listened. Our industry experts have relaunched the eShow Help Center Portal to better suit your needs. New and improved, the tool features enhanced ways to find articles and access modules efficently so you can spend more time on what really matters. 

The team at eShow has taken client feedback from the former Help Center and turned it into a system designed to simplify and expedite support for you, 24/7.

Key Updates include:

“What’s New”

When you enter the Help Center take a look at the orange ‘What’s New’ button. This section houses instructions and a step by step video tutorial on how to navigate the enhanced tools. Keep an eye out for featured articles that will be rotated in and out as the Help Center evolves. We want to keep you in the loop!

Ticketing

The Help Center serves as a centralized repository of information regarding the event, ticketing process, and FAQs. Clients now have the opportunity to create and submit tickets easier than ever! Use this tool as a shortcut to create tickets for your show and get it to your event staff in no time.

Those familiar with the former Help Center know it existed as a glossary of features. We’ve expanded its capabilities and added ‘How To’ documents, keyword search, and more. By typing related keywords into the search bar you can find useful articles that match your demands. Use the search tool to your advantage by using single words instead of phrases. This will adjust your search and yield more specific results.

Categories

Take a dive into the depths of your search by utilizing the ‘category’ tool. This will help narrow down articles related to each category. 

Choose from our 5 most used modules:

  • Registration
  • Conference
  • Exhibit
  • Mobile 
  • Abstract
  • Other (Onsite deliverables, housing, and more.)

You can also click on the sections under the category that will then guide you to related product and module material. For instance, maybe you’re looking for speaker management information. Refine and filter the sections under the conference module by unchecking the module boxes that are irrelevant to your search. You will then be left with articles pertaining to speaker management. 

Articles

Once you’ve consolidated your search efforts, click on the articles and material relevant to your inquiry. Each article offers a hub of material at your disposal. For instance, maybe you need more information relating to your website checklist. Choose from getting started tasks like website defaults and copied web pages to client deliverables like headers and social media URLs. The “share” button gives you the option to share an article with a colleague or client. Don’t forget to give the article a “thumbs up” if you found it helpful!

As your event management support team, we want to give our clients the upper-hand in accessing information, before, during, and after your event. eShow’s Help Center has your answers readily available and reduces the risk of material slipping through the cracks. Learn more about the upgraded Help Center through your Administrative dashboard or event manager!

Because when you let eShow take control, you really get to enjoy the suite experience.

/by

How an Enhanced Registration System Increases Registration Count

Skip the long lines and avoid the hassle of paper registration forms. Invest in the luxury of a digital registration system. While digital systems aim to simplify the registration process for participants, they also directly benefit event planners. A well-designed registration system offers planners the convenience of time-saving, data management, increased mobility, and so much more. Continue reading to see how you can incorporate a high-tech registration system that will boost attendance rates, ROI, and engagement at your next event.

Resource Allocation

  • An enhanced registration system helps organizers allocate resources such as space, staff, catering, and promotional activities more efficiently. 
  • An enhanced registration system can help increase registration count significantly by making the process faster, simpler, and more secure. By reducing the amount of time it takes for users to register for an event, businesses can make their registrations process more inviting and convenient.
  • An online ticketing system helps minimize avoidable last-minute expenses like the cost of printing forms and brochures. 
  • A high number of registrations also allows organizers to optimize time slots for different segments effectively. Organizers can use data collected from registration to plan better workshops or breakout sessions at peak timings, reducing conflicting programs.

Minimize Errors, Enhance Security

Human error is inevitable and manually entering information into one system is bound to cause some hiccups. 

  • An enhanced registration system can help businesses improve their bottom line by providing a user-friendly solution that makes signing up for events or services more efficient. Not only does this make the process faster and simpler for users, but it also helps ensure that customers’ personal information is secure from malicious actors.
  • When you invest in a dynamic registration system it makes both your organization and event planner look more seasoned and experienced in the industry. Additionally, most registration systems are PCI compliant; assuring reliable card payment data security across the board.  With an enhanced registration system in place, businesses can rest assured that their registrations will be safe and secure while improving the overall experience for their customers.

Increased Engagement

A high registration count increases the chances of attendee engagement with exhibitors, sponsors, and speakers. 

  • If attendees engage more and find value in the event, they are more likely to return next time or spread the word, leading to better attendance numbers. 
  • If an event has a higher number of registrants, it is more likely to get better traction and visibility for future events. This can lead to positive word-of-mouth marketing, improved brand recognition, and a better reputation in the market.

Badge Production

Offer your attendees a polished registration experience with an extensive menu of badge and ticketing options. Badge production can help organizers identify which sessions or areas of the event were more popular and optimize future events based on attendance trends. Benefit from personalization offerings that sync with your registration records for less manual input. This not only increases customization options, but ensures that badges are being produced according to schedule and that no errors or delays occur. 

Onsite printing takes away the worry of pre-badging and sorting by offering On-Demand printing. When you have an integrated system with a barcode your records are tied to Lead Retrieval. This service allows you to collect accurate and complete lead information throughout your event. No lost business cards or tedious hours of data entry!

Data Tracking and Analysis

By collecting data on attendees, registration systems can provide organizers with valuable insights into attendee demographics, preferences, and behavior. This can help organizers tailor the event to better meet the needs of their audience and improve future events. Data analysis can also pinpoint and identify new revenue opportunities such as sponsorship or product sales.

All in all, implementing an enhanced registration system is a great way for businesses to increase their customer base and lower overhead costs associated with managing registrations. With a streamlined, secure registration process in place, businesses can easily sign up more customers while providing a better overall experience. By taking advantage of this technology, businesses will be able to make the most out of every registration opportunity and maximize their profits. 
Learn more about how eShow can help level up your registration management with a personal demo. Our expert team is ready to find a customizable solution that fits your needs and ensures success at your next show.

/by

The Importance of Exhibitor Marketing

Exhibitor Marketing is a surefire way to generate quality leads and increase brand awareness if done effectively. These industry-specific events allow you to showcase and promote your products to an audience that may have little knowledge of your services. Our industry experts at eShow offer a strategic guide on how to make your next exhibitor marketing campaign one of success.

Lead Retrieval

Lead retrieval is one of the most effective ways to share contact information and network on the event floor that in turn, transitions into qualifying leads. We recommend using a fully integrated lead retrieval system that offers both exhibitors and attendees a universal experience. Our on-the-ground experts equip you with all you need to know for attendee detail tracking, Excel reporting, CEU verification, and more. Self-powered and easy to use, our compact and portable units will help you take entrepreneurship to the next level. 

Show Organizers

Set your next tradeshow up for success with a show organizer designed to optimize your tech stack. Lay the groundwork for long-term growth and expansion by developing a comprehensive strategy and plan of action. Look for a show organizer that provides you with the necessary tools to promote, sell, and manage your next exhibition or trade show. Utilize services like partnership outreach, market research, and more.

Exhibit Sales Management
Exhibitors want technology services that are straightforward and set them apart from the competition. With Exhibit Sales Management, users can easily select booths, add sponsors, and smoothly manage all functions of shopping and finances; they even get access to VEM Exhibitor Analytics for a smart, enhanced experience. Utilize our administrative tools to manage your exhibitors financially (and beyond) with reporting, eBlasts, invoicing, and more.

Attendees

Connecting to your target audience has become more crucial than ever. Engagement and exposure are at the forefront of exhibitor marketing, and we want to help you incorporate new opportunities for growth and ROI. Gamification has become more prominent over the last few years, and we don’t see it going away anytime soon. Gamification is known to spark engagement and increase lead capture more so than exhibiting booths that do not have activation or gaming features. Get ahead of the curve and integrate SmartMatch technology that will ‘wow’ your audience.

A few steps to ensure success from both exhibitor marketing expenditures and sales success:

  • To ensure your company’s business objectives are incorporated into your trade show sales messages, collateral, product positioning, etc., it’s essential to establish specific, quantifiable goals that you want to achieve. Whether the show is online, in-person, or hybrid, the goals should be measurable and achievable.
  • Once you have established your goals, write and design product and company brochures as well as any other necessary collateral. However, hold off on printing them for now as you may need to update them before the show.
  • Create a pre-show email marketing campaign to inform prospects and customers that you will be exhibiting. Offer them a discount registration code if you have one, and let them know what products or services you will be showcasing at the event. This will help generate interest before the event even starts.
  • After the show, create a post-show email marketing campaign to thank participants for attending and provide them with additional information on your company and products. This is an excellent opportunity to convert leads into customers by offering promotions, discounts or free trials.
  • You should work with your sales team to determine what constitutes a qualified lead and come to an agreement on how the leads will be turned over to sales for immediate follow-up after the show.
  •  Establish clear protocols on how and when leads will be distributed to each salesperson as well as the follow-up process. By doing so, you will ensure that your sales team can effectively convert leads from prospects to customers.

Learn more about how eShow can help level up your exhibitor marketing with a personal demo. Our expert team is ready to find a customizable solution that fits your needs and ensures success at your next show.

For additional helpful resources, check out some industry partners we highly reccomend!

/by

The Exhibitions & Conference Alliance Announces 2023 Public Policy Agenda

,

In pursuit of expanding economic growth and providing tools to effectively aid in job prosperity, the Exhibitions & Conference Alliance (ECA) released its Public Policy Agenda for 2023 revealing four key areas of focus.

  • Ensure a favorable operating environment for the industry going forward
  • Fully welcome international exhibitors and attendees back to the  U.S.
  • Support industry efforts to address sustainability and climate change
  • Promote government involvement in developing the industry’s future workforce

Hervé Sedky, Emerald Holding Inc. President and Chief Executive Officer and Chair of the ECA board of directors said: “As the unified advocacy voice of the face-to-face business events industry, ECA’s 2023 public policy priorities serve as our industry’s North Star as we continue to engage with policymakers to help drive economic growth, support job creation, and empower small businesses from coast to coast.”

The ECA Board of Directions further divulged the top areas of concern for the coming year:

  • Prevent anti-growth state-level taxation of the industry
  • Bring back communicable disease coverage to event cancellation insurance 
  • Restore visa operations to pre-pandemic levels while making visa processing more modern and efficient
  • Encourage smart decarbonization efforts by governments while ensuring the right balance between environmental aims and industry feasibility
  • Support government policy and programs to attract, train, and retain the industry’s next generation of workforce

“ECA will be actively engaged on the issues that matter to the industry in 2023,” said Vinnie Polito, Society of Independent Show Organizers Chief Executive Officer and ECA Co-President. “From working on the restoration of visa processing at U.S. embassies and consulates around the world to fighting back against efforts to introduce growth-stifling taxes on our industry, ECA will be front and center to champion our interests with elected and appointed officials in Washington, DC and beyond.”

Continuous Efforts

We will continue to see the ECA support small business growth, lift travel bans, advocate for federal relief programs nationwide, and more as the year progresses.

David DuBois, International Association of Exhibitions and Events president and Chief Executive Officer and ECA co-president said: “In 2023, we look forward to amplifying the voice of our industry’s many passionate advocates in the policymaking process, including at ECA Legislative Action Day, which will return to Washington, DC in person on June 1, 2023.”

View the ECA’s 2023 Public Policy priorities here.

/by

The Ultimate Event Planning Checklist

As professional event planners, having a lot on your plate is inevitable and you can’t just rely on memory alone to keep track of all things. That’s why keeping an event checklist with you should be a requirement when planning your next event. An event planning checklist is your personal guide to keeping things organized and avoiding any form of chaos or confusion that may come along your way; especially when managing a handful of events with multiple unique facets.

It’s just as people say, “A pencil is still better than one’s memory”. Missing one task can lead to a ripple effect of things falling apart one by one. An event checklist is your number one tool to avoid any of that. 

Here at eShow, we believe that you can never be too prepared, and being organized is key to planning a seamless event. Have a worry-free planning experience and download the event checklist our event professionals have prepared for you. This customizable checklist makes it easy to compartmentalize all aspects of your event, hassle-free. 

Download Your Checklist Template Here

This event template is perfectly designed to help guide you and your team in planning and hosting an event that leaves no stone unturned. Customize this template to fit your next virtual, hybrid, or in-person event. 

/by