Entries by Lynsey Riffle

Market Small Events as Micro-Experiences

While hybrid events provide much-needed flexibility in an uncertain world, they’ve also created a new challenge for event planners and organizers. Now that attendees have the option of enjoying events from the comfort of their homes, planners must work even harder to make in-person events attractive. The cost of travel, changing COVID restrictions, and the […]

Delight Your Audience With a Multi-Sensory Event

As a tike, did you own a book that had (in addition to brightly colored images) little patches of wool-like fabric incorporated into the animal images, images that you could scratch and sniff, and buttons that made squeak or chime sounds when pressed?  If so, the author/publisher of that book was on to something.  They […]

Creating a Sense of Place and Inclusion in a Post-COVID World

You put a lot of effort into organizing and subsequently staging your event and ensuring it’s a hit with all concerned. But are your participants really looking forward to attending, or does the very thought of it fill some of them with dread? Now, more than ever, it’s time to take a very good look at your […]

Boost Event Engagement through Gamification

Thinking outside the box and keeping your audience engaged are two critical keys to any successful event. Now that virtual and hybrid events have become the norm, organizers must work even harder to keep energy high and hold their attendees’ attention. Integrating games and competitions into events, also called “gamification,” is one of the hottest […]

Spice Up Your Tech-Driven Events

The COVID-19 pandemic has certainly impacted the event planning industry. However, it’s not the only challenge event planners face. While today’s events need to be safer and more versatile, organizers also have to work harder than ever to impress their attendees. While “traditional” events typically feature things like live music, buffets, and keynote speakers, these […]

Audio, Visual and Lighting Tips For your Next Hybrid Event

Let’s face it. COVID-19 has created a profound change in the way we meet and exchange ideas. Event organizers and managers are now faced with a sink-or-swim challenge – creating imaginative new ways to hold events or bust. Out of necessity, but accustomed to always having a ‘Plan B,’ event organizers quickly pivot to a […]

Best Tips For Hybrid Events To Ring In 2022 With a Bang!

The New Year is right around the corner, making now the perfect time to re-think your event strategy for 2022. The past two years have been a challenge as planners struggled to find their way through unchartered territory, partially relying on trial and error as in-person events came to a halt and digital and hybrid […]

8 Ideas for Effective Networking at Hybrid Events

The Covid-19 pandemic has required event managers to devise creative strategies for safely conducting corporate events. Although virtual and hybrid (part virtual, part in-person) events were initially offered as safer alternatives to in-person events, event managers are finding that these two formats offer additional benefits. Virtual and hybrid events allow attendees to access the event […]