Entries by Lynsey Riffle

How To Have a Successful Worksgiving With Remote Employees

It’s no secret that in recent years, the increasing number of remote workers has risen exponentially. As we enter this new wave of learning, we are no doubt faced with some unique challenges to navigate along the way.  Holiday parties serve as a celebration of company milestones, recognition, and the opportunity to create a sense […]

A Virtual Event Where The Sponsor Is The Star?

As an event planner, you know just how vital sponsorships can be. The right sponsor can provide you with the financial backing you need to “wow” your attendees while also lending credibility to your event. While this is certainly nothing new, the effects of the COVID-19 pandemic have impacted sponsor relationships.  In the past, event […]

Developing A Tactical B2B Event Strategy For ROI

From expos and product launches to user conferences and VIP dinners, B2B events can play a significant role in a company’s marketing strategy. Done right, these events can drive sales and boost your clients’ bottom line. While return on investment (ROI) is essential for all events in the B2B marketplace, not only do you want […]

5 Ways to Strengthen Relationships With Your Event Sponsors

Event sponsors are an invaluable resource for event managers, especially those who find themselves with aspirations above their budgets. But, sponsorship is a give-and-take relationship. Of course, sponsors want to ensure that their companies are reflected favorably within your events in exchange for their financial support. But, they want more than simply having their logos […]

Leveraging Competitor Relationships for Survivability

According to the U.S. Bureau of Labor Statistics, there were approximately 125,900 event planners in the United States in 2020. The event planning industry is expected to grow at around 18% over the next 10 years, a significantly higher rate than the overall average of 8%. While these numbers are promising for the industry, they also show […]

Market Small Events as Micro-Experiences

While hybrid events provide much-needed flexibility in an uncertain world, they’ve also created a new challenge for event planners and organizers. Now that attendees have the option of enjoying events from the comfort of their homes, planners must work even harder to make in-person events attractive. The cost of travel, changing COVID restrictions, and the […]