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Meanwhile lets just say that we are proud Lynsey Riffle contributed a whooping 16 entries.
From expos and product launches to user conferences and VIP dinners, B2B events can play a significant role in a company’s marketing strategy. Done right, these events can drive sales and boost your clients’ bottom line. While return on investment (ROI) is essential for all events in the B2B marketplace, not only do you want […]
In the business world, as sterile as it may be from time to time, relationships matter. According to the well-worn phrase, people do business with people they know, like, and trust, but it’s even more relevant in an age where this business is often conducted at arm’s length. In other words, it takes a lot […]
Event sponsors are an invaluable resource for event managers, especially those who find themselves with aspirations above their budgets. But, sponsorship is a give-and-take relationship. Of course, sponsors want to ensure that their companies are reflected favorably within your events in exchange for their financial support. But, they want more than simply having their logos […]
Most industries, truth be told, have been revolutionized by the changeover from analog to digital. Vinyl records gave way to CDs as just one part of a never-ending transition from old school to new. Yet, it’s taken some time for the event industry to go through its own revolution brought on, in part, by the […]
According to the U.S. Bureau of Labor Statistics, there were approximately 125,900 event planners in the United States in 2020. The event planning industry is expected to grow at around 18% over the next 10 years, a significantly higher rate than the overall average of 8%. While these numbers are promising for the industry, they also show […]
When an event planner wants to attract attendees, they’ll typically think about logistical issues. For example, is the venue close to a significant airport, or does it have sufficient space and an “all in one” element to make movement easier? Yet times are changing, and it’s not enough to design an event this way anymore. […]
As an event planner, you must be on the lookout for ways to improve the event experience and ensure that your attendees make the most of their interaction. In the modern era, this means that you need to embrace the concept of artificial intelligence (AI) and understand that there are many ways to use these […]
While hybrid events provide much-needed flexibility in an uncertain world, they’ve also created a new challenge for event planners and organizers. Now that attendees have the option of enjoying events from the comfort of their homes, planners must work even harder to make in-person events attractive. The cost of travel, changing COVID restrictions, and the […]
As a tike, did you own a book that had (in addition to brightly colored images) little patches of wool-like fabric incorporated into the animal images, images that you could scratch and sniff, and buttons that made squeak or chime sounds when pressed? If so, the author/publisher of that book was on to something. They […]
Everyone wants to make a good first impression. The same is true for events: An event’s overall success hinges on creating a memorable experience—and it all starts with registration. The registration and check-in process set the tone for the event, so it needs to run as seamlessly as possible, which means pre-planning and segmenting your […]