Entries by IT Department

The Power of Customizable Reporting in Abstract Submissions

In the dynamic landscape of conference organization, every detail matters. From the initial call for abstracts to the final session scheduling, each step plays a crucial role in shaping the success of an event. Amidst this complexity, one often-overlooked aspect stands out as a game-changer: customizable reporting.

Customizable reporting is more than just a feature; it’s a powerful tool that empowers conference organizers to make informed decisions, optimize processes, and elevate the overall attendee experience. In this blog, we’ll delve into the significance of customizable reporting in abstract submissions and explore how it can revolutionize your conference planning journey.

Why Customizable Reporting Matters

At its core, customizable reporting provides conference organizers with the flexibility to tailor reports according to their specific needs and objectives. Whether you’re tracking abstract submissions, evaluating review scores, or analyzing attendee demographics, customizable reporting puts you in the driver’s seat, allowing you to extract insights that matter most to your conference’s success.

Uncovering Actionable Insights

One of the key benefits of customizable reporting is its ability to uncover actionable insights from the vast pool of abstract submissions. By customizing report parameters such as submission categories, keywords, or review scores, organizers can pinpoint trends, identify top-performing submissions, and address potential gaps in content diversity. Armed with these insights, organizers can curate a conference program that resonates with attendees and delivers maximum value.

Driving Informed Decision-Making

In the fast-paced world of conference planning, informed decision-making is paramount. Customizable reporting equips organizers with the data they need to make strategic decisions at every stage of the abstract submission process. Whether it’s adjusting review criteria, fine-tuning session themes, or allocating resources effectively, customizable reports serve as a reliable compass, guiding organizers towards optimal outcomes.

Enhancing Collaboration and Transparency

Effective collaboration is the cornerstone of successful conference planning. Customizable reporting facilitates seamless communication and collaboration among stakeholders by providing a centralized platform for data sharing and analysis. By granting access to relevant reports and insights, organizers can foster transparency, align objectives, and streamline decision-making processes, ultimately driving greater efficiency and synergy across teams.

Maximizing Conference Potential

In the competitive landscape of conferences and events, maximizing potential is the ultimate goal. Customizable reporting plays a pivotal role in unlocking the full potential of your conference by enabling organizers to iterate, innovate, and adapt in real-time. Whether it’s identifying emerging trends or tracking attendee engagement metrics, customizable reporting empowers organizers to stay agile, responsive, and ahead of the curve.

Final Thoughts

Customizable reporting is not just a feature—it’s a catalyst for success in the world of conference abstract submissions. With eShow’s comprehensive suite of tools and intuitive platform, you can simplify abstract submissions, optimize reporting, and deliver exceptional conference experiences. Learn more about how eShow can enhance your events today!

May 30, 2024 by

eShow and Popshap Forge Partnership

eShow and Popshap Forge Partnership to Optimize Event Management with Industry Defining Hardware and Software Solutions

May 29,2024 – Popshap, a pioneer in innovative hardware solutions, has teamed up with eShow, an industry leader in event management software, to revolutionize event experiences. This collaboration merges eShow’s unparalleled event software management capabilities with Popshap’s cutting-edge digital hardware solutions. The partnership offers top-of-the-line hardware, including express registration kiosks, comprehensive wayfinding systems, dynamic session schedules, speaker information displays, digital sponsorships, immersive video wall integrations, and more. The future of event management is here.
This partnership represents a bold step forward in the event management industry, combining the strengths of Popshap’s innovative hardware with eShow’s robust software solutions. Together, eShow and Popshap are committed to delivering unparalleled event experiences that drive engagement and maximize ROI for all participants.

Raju Patel, CEO and Founder of eShow, emphasized the significance of the partnership, stating, “At eShow, our mission is to unlock the full potential of events for our clients. This partnership with Popshap marks a significant step towards the future of event technology, enabling seamless integration of our products into onsite interfaces. It reflects our commitment to advancing solutions that enhance registrant engagement without adding any extra workload for our clients.”
Eitan Magid, CEO of Popshap shared his enthusiasm about the partnership, highlighting its potential to transform the event industry. He stated, “Through this partnership with eShow we’re excited to embark on a journey dedicated to enhancing the event experience for both exhibitors and attendees alike. By amplifying technology resources and options, we aim to elevate ROI for all involved, fostering enhanced engagement and lead generation opportunities. Together, we’re revolutionizing the show experience, empowering participants with the tools they need to succeed.”

About Popshap

Popshap specializes in cutting-edge interactive digital signage solutions, including touchscreen kiosks, LED video walls, and digital posters, all aimed at enhancing customer engagement. With a focus on tailored hardware and custom software integration, we offer comprehensive services under one roof, empowering businesses across various sectors with innovative solutions for success. Visit popshap.com for more information.
 

About eShow

eShow was founded in 1996 by CEO Raju Patel to answer the need for innovative products geared specifically to solving the problems encountered in the event management industry. He reasoned that by prioritizing the optimization of clients’ technology stacks, clients would be set up for success with the necessary tools they need to promote, sell, manage, and implement their event programs. Today, eShow’s highly adaptive solution module suite consists of a wide variety of products encompassing all facets from pre-event to post-event and everything in between. With a global clientele of over 1900 organizations, eShow has facilitated seamless experiences for more than 6,000,000 attendees worldwide.
 
For over 25 years, eShow has demonstrated proven success by continually finding new approaches to optimize event workflow. Its holistic suite, including Registration Management, Conference Management, Exhibit Management, and Digital Event Management offers a comprehensive master program for your event’s success. Visit goeshow.com for more information.

Media Inquiries:

 

Dahlia Lopez

Popshap Marketing and Logistics Specialist

+1 (559) 760-7456 ­

dahlia@popshap.com

 

 

Diane Hurley

eShow Director of Marketing and Communications

+1 (847) 620-4474

diane.hurley@goeshow.com

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May 28, 2024 /0 Comments/by

Experiential Marketing To Liven Up Your Event

Today’s consumers are exposed to thousands of advertisements every day – and they’re getting burned out. The constant influx of marketing messages has led people to simply ignore the bulk of them. This makes it incredibly difficult for brands to get through the defenses consumers have built up and influence their buying decisions.

Marketers and event planners striving to make an impact must step outside the box and find creative ways to engage their target customers. Experiential Marketing is one approach that can bring exceptional results. Incorporating this concept into your events can make them both more exciting and more effective.

Ready to learn more? Stick with us as we break down precisely what experiential marketing is and how you can use it to liven up your future events.

What is Experiential Marketing?

Experiential marketing involves using immersive experiences to market a product or a brand. It allows brands to go beyond telling consumers why they should buy a product and instead create an intimate, personal experience with it. This gives consumers the chance to feel the emotions that come with actually using a product and makes them feel like they’re a part of your brand. It also gives the brand a chance to build a stronger relationship with the consumer and demonstrate value.   

It’s common for clips of experiential marketing to go viral, thanks to the excitement it creates. These events should be fun, social, and always keep the consumer experience front and center. Using your creativity to weave experiential marketing into your events will help you truly “Wow” your clients and keep you a step ahead of your competitors.

Examples of Experiential Marketing Done Right

Still not clear on what experiential marketing is and how to incorporate it into your next event? Take a look at these three show-stopping examples.

HBO’s Escape Room

Most people are familiar with escape room games. These interactive rooms require you to solve puzzles and find clues so you can “escape” the room within the set time limit. In 2017, HBO made a splash with its own set of escape rooms, which they set up at the South by Southwest® (SXSW) event.

The company created three separate escape rooms based on their popular shows Veep, Silicon Valley, and Game of Thrones. The event was incredibly successful because it required participants to be fully engaged, brought some of their most popular fictional shows to life, and allowed fans to literally become a part of them.

Disney’s CoCo Live Mobile App

When Disney’s event CoCo Live showed at Los Angeles’ Hollywood Bowl, patrons were asked to download a smartphone app before the show. Then, during the show, they were able to watch close-ups of characters on stage, receive exciting still clips, and interact in other ways during key performance moments. Based on the success of these types of broadcasts, event planners may consider using their own mobile apps to enhance their experiences in exciting new ways.

Asics “Support Your Marathoner” Campaign

During the NYC Marathon, shoe company Asics used RFID tags embedded in runners’ bibs to project messages from loved ones on big screens as participants passed them. The screens showed texts, still photos, and videos to give the runners the encouragement they needed to finish out their race. 

Since the NYC Marathon is one of the largest in the world, this gave the company an incredible amount of exposure in a way that didn’t feel like advertising. Rather than blocking the images out because they were highly personalized, participants and viewers went out of their way to pay attention to them. 

Tips for Planning Your Experiential Marketing Event

As you start to plan your next experiential marketing event, there are a few basics you need to know. Be sure to consider the following vital tips.

1. Creativity is Critical

The best experiential marketing campaigns are new and exciting. This means you’ll have to use your creativity to develop an experience that hasn’t been done before. It’s important to note that you don’t have to have a huge budget to pull this off. You’ll need to use your imagination and find a way to make the crowd stop and say, “Wow.”

2. Make it a Sensory Experience

Try to make sure your experience uses all of a person’s five senses – sight, touch, smell, taste, and hearing. This is the best way to create vivid memories that will stick with your audience well after they’ve gone home.

3. Find Creative Sample Opportunities

It’s important not to be too “sales-y” when creating these experiences. However, if you can find ways to creatively get the product in people’s hands, then you’ll definitely want to do it. This might include a pop-up tasting, free samples, or on-the-spot free trials. Not only will this help get people interested in your brand, but it will also make them more engaged.

4. Don’t Be Afraid to Go Big

When planning your experience, do your best to create something shocking. Remember, the point is to get people to pay attention. That’s not always easy to do, so be prepared to go big.

5. Remember Your Call to Action

You don’t want to get people all excited about your brand and then leave them wondering what to do. While you’ve got their attention and their goodwill, be sure to prompt them to take some sort of action.

Experiment with Confidence

Experimenting with new marketing methods is easy when you have the right partners by your side. At eShow, we provide event organizers and planners with all the tools they need to flawlessly plan, execute, and follow up on their events. This gives you the ability to incorporate exciting new ideas and still feel confident that everything will go as smoothly as it should. Contact us today to learn more and request a personal demo!

August 8, 2022 by