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Diversity and Equity in Events: A Manager’s Roadmap to Inclusion

As a show manager, your primary goal is to create memorable and successful events that leave a lasting impact on attendees. To achieve this, it’s crucial to recognize and embrace the importance of diversity, equity, and inclusion (DEI) in your event planning. DEI isn’t just a buzzword; it’s a fundamental aspect of contemporary event management that can elevate your shows to new heights. Here’s why incorporating DEI into your events is not just a choice but a necessity:

Enhancing Engagement and Connection

Diverse events create a sense of belonging and connection. Attendees are more likely to engage with the content, speakers, and fellow participants when they feel represented and valued. This engagement can lead to deeper connections, networking opportunities, and overall satisfaction.

Fostering Innovation

According to a study by EventMB in 2020, out of the 150 events examined, a concerning 35-40% lacked any Black speakers. What impact do you think this has on individuals from underrepresented communities?

Diverse perspectives foster innovation and creativity. When your event includes speakers, exhibitors, and participants from different backgrounds, industries, and viewpoints, it often leads to more profound and meaningful discussions. These conversations can spark innovative ideas and solutions that might not have emerged in a less diverse environment.

Expanding Your Audience

Incorporating DEI into your events can help you reach a wider audience. A diverse lineup of speakers and content can attract attendees from various demographics and industries who might not have considered your event otherwise. This expansion of your audience can lead to increased attendance and revenue.

By welcoming a diverse range of attendees, your event becomes a catalyst for positive change in your industry and beyond. It sets a precedent for inclusivity and encourages other organizations to follow suit. As your event’s reputation for diversity and equity grows, it can become a magnet for thought leaders, experts, and influencers who are passionate about advancing these principles. This, in turn, amplifies the reach and influence of your event, creating a ripple effect that contributes to a more inclusive and equitable landscape in your field. So, expanding your audience through DEI isn’t just about business growth; it’s about driving meaningful and lasting industry-wide transformation.

Embracing Partnerships

If you’re considering working with other companies to add depth or (in the case of sponsorships) financial support to your event, do your due diligence. When researching potential partners/sponsors, look for signs that they’re actively diverse and inclusive. Are women and minorities in leadership positions within the company?  Do these companies support civil rights organizations and movements?

Add more diversity and inclusion to your event by using the products and services of companies certified as a Minority Business Enterprise (MBE). These companies are 51% owned and operated by someone who is an ethnic minority. Your partnership with MBEs can also help you reach marginalized communities.

Meeting Industry Expectations

The event industry is evolving, and DEI is becoming an industry standard. Many attendees and stakeholders expect event managers to prioritize diversity and inclusion. By embracing DEI principles, you align your events with the changing expectations of the industry and demonstrate your adaptability and responsiveness.

The 2022 Equity Benchmarking Study conducted by the Events Industry Council (EIC), featured a survey with the assistance of an AI-based chatbot. This survey engaged 1.404 event professionals from various sectors within the industry. The study yielded the following results: 

  • Employed event professionals (83% of all survey respondents) are significantly more dissatisfied with DEI in the industry than those who are self-employed or have alternative employment types.
  • 61% of all surveyed event professionals identified as White and are predominant across all job grades, with minimal representation from other ethnicities, especially in senior management (15% Black) and board (6% Black) positions.
  • Respondents who identify as Black (16%) rated their DEI experience 11% lower across all four dimensions than respondents who identified as White.  
  • More than 75% of respondents identified as female, and they are well-represented in managerial and senior roles. Six out of 10 (61%) female respondents are in ‘Senior Management’ and ‘Board’ job grades, yet they rated their DEI experience significantly lower than male respondents (21%).

Contributing to Positive Change

Events have the power to influence and shape society. By advocating diversity, equity, and inclusion, you contribute to a more inclusive and equitable world. Your events become platforms for dialogue, learning, and change, driving progress in areas such as social justice, equality, and sustainability.

Final Thoughts

Incorporating DEI into your events as a show manager isn’t just about checking boxes or meeting requirements; it’s about creating transformative experiences that leave a lasting impact on attendees and society as a whole. It’s a commitment to inclusivity, fairness, and empathy that can elevate your events to new heights of success and relevance in an increasingly diverse and interconnected world.

Once you’ve assembled your diverse lineup of speakers, let eShow help you manage the speakers and their sessions. Our Speaker & Session Management module allows you to schedule sessions with our robust conflict management tools. You can also monitor session capacity to avoid overscheduling.

This module isn’t just for your efficiency as the event manager but will also provide speakers and attendees with some pretty handy tools! Speakers can manage the details of their sessions by logging into their own personal accounts, and attendees can easily register for sessions by accessing your session schedule pages.

Using the Speaker & Session Management module, you can also create your post-event surveys, speaker evaluations, and session evaluations using the Speaker & Session Management module.  If you want to see this module in action, contact us today for a no-obligation demo; we can show you how this module and our other web-based tools operate and will help you execute legendary events! 

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Harnessing the Power of Lead Retrieval: A Game-Changer for Exhibitors

In today’s highly competitive business landscape, trade shows and exhibitions have become a crucial platform for companies to showcase their products and services, network with industry professionals, and generate valuable leads. However, with the multitude of attendees and interactions taking place, effectively capturing and managing leads can be a daunting task. This is where lead retrieval tools come into play, empowering exhibitors to optimize their efforts and maximize their return on investment. In this blog post, we will explore how lead retrieval has emerged as a powerful tool for exhibitors and why it should be an integral part of every trade show strategy.

1. Streamlining Lead Capture:

Traditionally, exhibitors relied on business cards and manual note-taking to collect contact information from potential leads. This approach was not only time-consuming but also prone to errors and inefficiencies. Lead retrieval tools revolutionize this process by providing a seamless and automated way to capture leads. With features like badge scanning or QR code scanning, exhibitors can effortlessly collect attendee information, including name, contact details, company, and job title. This streamlined approach ensures accuracy and enables exhibitors to focus on engaging with prospects, rather than fumbling with paperwork.

2. Real-Time Data Insights:

One of the significant advantages of lead retrieval tools is the ability to access real-time data insights. Exhibitors can instantly access and analyze the captured lead data, providing valuable visibility into the effectiveness of their trade show efforts. Metrics such as the number of leads collected, popular booth visit times, and attendee demographics can help exhibitors make informed decisions and adjust their strategies on the fly. This data-driven approach allows exhibitors to identify hot leads, prioritize follow-ups, and gauge the overall success of their participation.

3. Enhanced Lead Qualification:

Not all leads are created equal. Some may be ready to make a purchasing decision, while others might still be in the exploratory phase. Lead retrieval tools provide exhibitors with advanced lead qualification capabilities, enabling them to categorize leads based on specific criteria. Exhibitors can customize lead qualification forms to capture additional data points or use built-in survey features to gather valuable insights about attendees’ needs and interests. By segmenting leads into different categories, exhibitors can tailor their follow-up strategies and allocate resources more effectively.

4. Efficient Follow-up and Relationship Building:

The true value of lead retrieval tools lies in their ability to streamline the follow-up process. With instant access to contact information and lead insights, exhibitors can promptly reach out to prospects after the event, striking while the iron is hot. Personalized and timely follow-ups demonstrate professionalism and genuine interest, increasing the likelihood of conversion. Additionally, lead retrieval tools often integrate with customer relationship management (CRM) systems, making it seamless to import leads and maintain a centralized database for ongoing nurturing and relationship building.

5. Measurable ROI and Performance Analysis:

Trade show participation involves a significant investment of time, money, and resources. Lead retrieval tools provide exhibitors with a tangible means of measuring their return on investment (ROI). By tracking the number of leads captured, conversions, and revenue generated, exhibitors can evaluate the success of their trade show efforts. Furthermore, these tools offer valuable insights into the performance of individual sales representatives or booth staff, helping exhibitors identify areas for improvement and optimize future participation.

Conclusion:

In the fast-paced world of trade shows and exhibitions, lead retrieval has become an indispensable tool for exhibitors. By automating lead capture, providing real-time data insights, enabling enhanced lead qualification, streamlining follow-ups, and facilitating ROI analysis, lead retrieval tools empower exhibitors to make the most out of their trade show investments. As the competitive landscape continues to evolve, exhibitors who harness the power of lead retrieval will gain a distinct advantage in

 generating high-quality leads, nurturing relationships, and ultimately driving business growth.
Learn more about how eShow can help level up your event with attendee detail tracking, Excel reporting, CEU verification and more. Our expert team is ready to find a customizable solution that fits your needs and ensures success at your next show. Generate leads on and off the show floor by booking a personal demo today.

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eShow Help Center Relaunch

You spoke and we listened. Our industry experts have relaunched the eShow Help Center Portal to better suit your needs. New and improved, the tool features enhanced ways to find articles and access modules efficently so you can spend more time on what really matters. 

The team at eShow has taken client feedback from the former Help Center and turned it into a system designed to simplify and expedite support for you, 24/7.

Key Updates include:

“What’s New”

When you enter the Help Center take a look at the orange ‘What’s New’ button. This section houses instructions and a step by step video tutorial on how to navigate the enhanced tools. Keep an eye out for featured articles that will be rotated in and out as the Help Center evolves. We want to keep you in the loop!

Ticketing

The Help Center serves as a centralized repository of information regarding the event, ticketing process, and FAQs. Clients now have the opportunity to create and submit tickets easier than ever! Use this tool as a shortcut to create tickets for your show and get it to your event staff in no time.

Those familiar with the former Help Center know it existed as a glossary of features. We’ve expanded its capabilities and added ‘How To’ documents, keyword search, and more. By typing related keywords into the search bar you can find useful articles that match your demands. Use the search tool to your advantage by using single words instead of phrases. This will adjust your search and yield more specific results.

Categories

Take a dive into the depths of your search by utilizing the ‘category’ tool. This will help narrow down articles related to each category. 

Choose from our 5 most used modules:

  • Registration
  • Conference
  • Exhibit
  • Mobile 
  • Abstract
  • Other (Onsite deliverables, housing, and more.)

You can also click on the sections under the category that will then guide you to related product and module material. For instance, maybe you’re looking for speaker management information. Refine and filter the sections under the conference module by unchecking the module boxes that are irrelevant to your search. You will then be left with articles pertaining to speaker management. 

Articles

Once you’ve consolidated your search efforts, click on the articles and material relevant to your inquiry. Each article offers a hub of material at your disposal. For instance, maybe you need more information relating to your website checklist. Choose from getting started tasks like website defaults and copied web pages to client deliverables like headers and social media URLs. The “share” button gives you the option to share an article with a colleague or client. Don’t forget to give the article a “thumbs up” if you found it helpful!

As your event management support team, we want to give our clients the upper-hand in accessing information, before, during, and after your event. eShow’s Help Center has your answers readily available and reduces the risk of material slipping through the cracks. Learn more about the upgraded Help Center through your Administrative dashboard or event manager!

Because when you let eShow take control, you really get to enjoy the suite experience.

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How an Enhanced Registration System Increases Registration Count

Skip the long lines and avoid the hassle of paper registration forms. Invest in the luxury of a digital registration system. While digital systems aim to simplify the registration process for participants, they also directly benefit event planners. A well-designed registration system offers planners the convenience of time-saving, data management, increased mobility, and so much more. Continue reading to see how you can incorporate a high-tech registration system that will boost attendance rates, ROI, and engagement at your next event.

Resource Allocation

  • An enhanced registration system helps organizers allocate resources such as space, staff, catering, and promotional activities more efficiently. 
  • An enhanced registration system can help increase registration count significantly by making the process faster, simpler, and more secure. By reducing the amount of time it takes for users to register for an event, businesses can make their registrations process more inviting and convenient.
  • An online ticketing system helps minimize avoidable last-minute expenses like the cost of printing forms and brochures. 
  • A high number of registrations also allows organizers to optimize time slots for different segments effectively. Organizers can use data collected from registration to plan better workshops or breakout sessions at peak timings, reducing conflicting programs.

Minimize Errors, Enhance Security

Human error is inevitable and manually entering information into one system is bound to cause some hiccups. 

  • An enhanced registration system can help businesses improve their bottom line by providing a user-friendly solution that makes signing up for events or services more efficient. Not only does this make the process faster and simpler for users, but it also helps ensure that customers’ personal information is secure from malicious actors.
  • When you invest in a dynamic registration system it makes both your organization and event planner look more seasoned and experienced in the industry. Additionally, most registration systems are PCI compliant; assuring reliable card payment data security across the board.  With an enhanced registration system in place, businesses can rest assured that their registrations will be safe and secure while improving the overall experience for their customers.

Increased Engagement

A high registration count increases the chances of attendee engagement with exhibitors, sponsors, and speakers. 

  • If attendees engage more and find value in the event, they are more likely to return next time or spread the word, leading to better attendance numbers. 
  • If an event has a higher number of registrants, it is more likely to get better traction and visibility for future events. This can lead to positive word-of-mouth marketing, improved brand recognition, and a better reputation in the market.

Badge Production

Offer your attendees a polished registration experience with an extensive menu of badge and ticketing options. Badge production can help organizers identify which sessions or areas of the event were more popular and optimize future events based on attendance trends. Benefit from personalization offerings that sync with your registration records for less manual input. This not only increases customization options, but ensures that badges are being produced according to schedule and that no errors or delays occur. 

Onsite printing takes away the worry of pre-badging and sorting by offering On-Demand printing. When you have an integrated system with a barcode your records are tied to Lead Retrieval. This service allows you to collect accurate and complete lead information throughout your event. No lost business cards or tedious hours of data entry!

Data Tracking and Analysis

By collecting data on attendees, registration systems can provide organizers with valuable insights into attendee demographics, preferences, and behavior. This can help organizers tailor the event to better meet the needs of their audience and improve future events. Data analysis can also pinpoint and identify new revenue opportunities such as sponsorship or product sales.

All in all, implementing an enhanced registration system is a great way for businesses to increase their customer base and lower overhead costs associated with managing registrations. With a streamlined, secure registration process in place, businesses can easily sign up more customers while providing a better overall experience. By taking advantage of this technology, businesses will be able to make the most out of every registration opportunity and maximize their profits. 
Learn more about how eShow can help level up your registration management with a personal demo. Our expert team is ready to find a customizable solution that fits your needs and ensures success at your next show.

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The Importance of Exhibitor Marketing

Exhibitor Marketing is a surefire way to generate quality leads and increase brand awareness if done effectively. These industry-specific events allow you to showcase and promote your products to an audience that may have little knowledge of your services. Our industry experts at eShow offer a strategic guide on how to make your next exhibitor marketing campaign one of success.

Lead Retrieval

Lead retrieval is one of the most effective ways to share contact information and network on the event floor that in turn, transitions into qualifying leads. We recommend using a fully integrated lead retrieval system that offers both exhibitors and attendees a universal experience. Our on-the-ground experts equip you with all you need to know for attendee detail tracking, Excel reporting, CEU verification, and more. Self-powered and easy to use, our compact and portable units will help you take entrepreneurship to the next level. 

Show Organizers

Set your next tradeshow up for success with a show organizer designed to optimize your tech stack. Lay the groundwork for long-term growth and expansion by developing a comprehensive strategy and plan of action. Look for a show organizer that provides you with the necessary tools to promote, sell, and manage your next exhibition or trade show. Utilize services like partnership outreach, market research, and more.

Exhibit Sales Management
Exhibitors want technology services that are straightforward and set them apart from the competition. With Exhibit Sales Management, users can easily select booths, add sponsors, and smoothly manage all functions of shopping and finances; they even get access to VEM Exhibitor Analytics for a smart, enhanced experience. Utilize our administrative tools to manage your exhibitors financially (and beyond) with reporting, eBlasts, invoicing, and more.

Attendees

Connecting to your target audience has become more crucial than ever. Engagement and exposure are at the forefront of exhibitor marketing, and we want to help you incorporate new opportunities for growth and ROI. Gamification has become more prominent over the last few years, and we don’t see it going away anytime soon. Gamification is known to spark engagement and increase lead capture more so than exhibiting booths that do not have activation or gaming features. Get ahead of the curve and integrate SmartMatch technology that will ‘wow’ your audience.

A few steps to ensure success from both exhibitor marketing expenditures and sales success:

  • To ensure your company’s business objectives are incorporated into your trade show sales messages, collateral, product positioning, etc., it’s essential to establish specific, quantifiable goals that you want to achieve. Whether the show is online, in-person, or hybrid, the goals should be measurable and achievable.
  • Once you have established your goals, write and design product and company brochures as well as any other necessary collateral. However, hold off on printing them for now as you may need to update them before the show.
  • Create a pre-show email marketing campaign to inform prospects and customers that you will be exhibiting. Offer them a discount registration code if you have one, and let them know what products or services you will be showcasing at the event. This will help generate interest before the event even starts.
  • After the show, create a post-show email marketing campaign to thank participants for attending and provide them with additional information on your company and products. This is an excellent opportunity to convert leads into customers by offering promotions, discounts or free trials.
  • You should work with your sales team to determine what constitutes a qualified lead and come to an agreement on how the leads will be turned over to sales for immediate follow-up after the show.
  •  Establish clear protocols on how and when leads will be distributed to each salesperson as well as the follow-up process. By doing so, you will ensure that your sales team can effectively convert leads from prospects to customers.

Learn more about how eShow can help level up your exhibitor marketing with a personal demo. Our expert team is ready to find a customizable solution that fits your needs and ensures success at your next show.

For additional helpful resources, check out some industry partners we highly reccomend!

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The Exhibitions & Conference Alliance Announces 2023 Public Policy Agenda

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In pursuit of expanding economic growth and providing tools to effectively aid in job prosperity, the Exhibitions & Conference Alliance (ECA) released its Public Policy Agenda for 2023 revealing four key areas of focus.

  • Ensure a favorable operating environment for the industry going forward
  • Fully welcome international exhibitors and attendees back to the  U.S.
  • Support industry efforts to address sustainability and climate change
  • Promote government involvement in developing the industry’s future workforce

Hervé Sedky, Emerald Holding Inc. President and Chief Executive Officer and Chair of the ECA board of directors said: “As the unified advocacy voice of the face-to-face business events industry, ECA’s 2023 public policy priorities serve as our industry’s North Star as we continue to engage with policymakers to help drive economic growth, support job creation, and empower small businesses from coast to coast.”

The ECA Board of Directions further divulged the top areas of concern for the coming year:

  • Prevent anti-growth state-level taxation of the industry
  • Bring back communicable disease coverage to event cancellation insurance 
  • Restore visa operations to pre-pandemic levels while making visa processing more modern and efficient
  • Encourage smart decarbonization efforts by governments while ensuring the right balance between environmental aims and industry feasibility
  • Support government policy and programs to attract, train, and retain the industry’s next generation of workforce

“ECA will be actively engaged on the issues that matter to the industry in 2023,” said Vinnie Polito, Society of Independent Show Organizers Chief Executive Officer and ECA Co-President. “From working on the restoration of visa processing at U.S. embassies and consulates around the world to fighting back against efforts to introduce growth-stifling taxes on our industry, ECA will be front and center to champion our interests with elected and appointed officials in Washington, DC and beyond.”

Continuous Efforts

We will continue to see the ECA support small business growth, lift travel bans, advocate for federal relief programs nationwide, and more as the year progresses.

David DuBois, International Association of Exhibitions and Events president and Chief Executive Officer and ECA co-president said: “In 2023, we look forward to amplifying the voice of our industry’s many passionate advocates in the policymaking process, including at ECA Legislative Action Day, which will return to Washington, DC in person on June 1, 2023.”

View the ECA’s 2023 Public Policy priorities here.

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The Ultimate Event Planning Checklist

As professional event planners, having a lot on your plate is inevitable and you can’t just rely on memory alone to keep track of all things. That’s why keeping an event checklist with you should be a requirement when planning your next event. An event planning checklist is your personal guide to keeping things organized and avoiding any form of chaos or confusion that may come along your way; especially when managing a handful of events with multiple unique facets.

It’s just as people say, “A pencil is still better than one’s memory”. Missing one task can lead to a ripple effect of things falling apart one by one. An event checklist is your number one tool to avoid any of that. 

Here at eShow, we believe that you can never be too prepared, and being organized is key to planning a seamless event. Have a worry-free planning experience and download the event checklist our event professionals have prepared for you. This customizable checklist makes it easy to compartmentalize all aspects of your event, hassle-free. 

Download Your Checklist Template Here

This event template is perfectly designed to help guide you and your team in planning and hosting an event that leaves no stone unturned. Customize this template to fit your next virtual, hybrid, or in-person event. 

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7 Emerging Event Trends To Consider In 2023

Industry experts have spoken and we’re here to give you a sneak peek at what trends to expect to ensure successful events in the new year. 

As we recover from the global pandemic that caused an immediate halt to the events industry, we have discovered and adapted to alternative learning methods that have opened new doors of opportunity and growth. 

With this newfound hope on the horizon, we will continue to see rapid advancements that would have otherwise taken years to reach without the destruction of Covid-19.

Take a look at the projected shifts in the events industry as we buckle in for a year of resilience and growth.

Eco-Friendly Events

As we work towards minimizing our carbon footprint for a more sustainable future, it comes as no surprise that environmentally conscious events are on the rise even more so than previous years.

In 2023 we will not only see many events encouraging reusable solutions but many suppliers will only offer sustainable products going forward. Event badges are a prime example of a new outlook on sustainability. Previously, planners may have opted for the hard plastic stock as it was more appealing. Now, planners look to decrease their carbon footprint and waste post-show by seeking options for economically friendly attendee badges. 

While we hope to see other businesses follow suit, we recognize the topic of sustainability may come as a learning curve and it is our civic duty to educate and guide others in their efforts.

The IBM Institute for Business Value conducted a survey in February of 2022 that 16,000 global consumers found that 51% of respondents say environmental sustainability is more important to them today than it was the prior year.

Virtual-Only is Out

The popularity of virtual events flooded the market during the rise of Covid-19 but with regulations lifting, event professionals are thriving on the inclusivity and accessibility that hybrid events offer.

The hybrid event model incorporates elements from both in-person and virtual events to help strengthen engagement across the board.

A study conducted by Airmeet states just one-third of virtual events are engaging. Further confirming the need for value, intimacy, and quality.

Industry experts suggest that any events going forward offer a hybrid model for many reasons besides just ease of access. With a financial crisis underway and inflation rising, the new generation of event planners are pushing the hybrid model forward in hopes of minimizing expenses that in-person events require.

Shifting from Content Driven to Experience Focused

The appetite for experiential events has only grown and we’re no longer satisfied by content-focused events that don’t deliver a memorable and personalized experience. 

Decide what content is ‘worth it.’ We’ve all experienced an event that has put us to sleep a time or two. What do experiential events look like? Attendees want to look back at your event and be able to recall specific moments that sparked connection or knowledge. Whether it’s the minute details of a sound or smell, create a space that feels inviting and immersive. 

Think of some of these ways to make it memorable:

  • Interactive food and beverage stations (Health code compliant of course!)
  • Signature-infused water stations
  • Memory building stations such as 360-degree photo booths, GIF stations
  • Location Inspired kick-offs

Long Term cognitive effects on attendees from a wow experience will develop stronger retention for return attendees, so the extra spend and effort is always worth it!

Strengthening Cybersecurity

As technology continues to advance, the dire need of quality privacy and data protection increases. As we enter 2023, event professionals are gearing up with cybersecurity to stay well-protected but also remain within budget guidelines.

According to Cybersecurity Ventures, the world is expected to take a hit of $8 trillion USD in global cybercrime damage costs for 2023. To add to the growing list of things planners need to account for, be sure to check your vendors for ample security guidelines. 

  • Do your event websites provide fail-safe methods to protect attendee data?
  • How secure are their servers?
  • Am I sacrificing security for the gain in design or ease of production?

Don’t let your organization fall victim to a successful data breach. We will see an increasing number of businesses providing education services and training about the threat posed from cybercrime.

Technology will Continue to Advance Drastically

It’s no secret technology is developing at a lightning speed. The virtual and hybrid model allows us to experiment and break barriers like never before.

AR (Augmented Reality) and VR (Virtual Reality) have been testing the waters and we will soon see it enter the market in 2023, bringing new life to the events world. 

The global AR/VR smart glasses market is projected to grow by $7297.59M between 2023 and 2027.

While innovative times lie ahead, we’re also incorporating solutions to simplify tech for a more user-friendly experience. People are tired of code-heavy and time-consuming systems. Expect to see more approachable event platforms with streamlined processes to ease organization and setup, as well as long-term use and functionality. eShow is a great example of an efficient and holistic event management system, compiling multiple modules and needs under one system. Once you go to an all-in-one system and ditch the API’s, you’ll never go back!

Tighter Budgets

As the cost of living increases and inflation surges, budgets will be revised with a fine-toothed comb. Moving forward, lack of financial discipline could be detrimental.

The projected cost per attendee in 2023 is forecasted to be 32% higher in comparison to 2019.

Having a strategic approach that aligns with your company’s objectives will be a crucial step of survival over the coming months. The increase in demand poses no threat, but profitability is where the question lies.

Analyze your event requirements, attendee needs and the “fluff” stuff to see where you can cut corners. A well-planned event worksheet with budget allocation is a great tool when analyzing your details. 

Increase of Health and Wellness Activities 

The health and wellness movement has taken the event industry by storm and we don’t expect it to leave any time soon. 

The pursuit of wellness is at the forefront of many of our personal lives and it’s finally being recognized in the professional world. 

This year we can expect to see planners integrating wellness practices into their programs for both team members and attendees. Flexible working, team-building exercises, and access to counseling have all skyrocketed in recent years.

Including breaks for yoga, massages, meditation or even smoothie stations has shown to increase the satisfaction of attendees, and decrease the likelihood of being completely drained.

What 2023 Event Trends will you be Implementing?

We believe these trends will dominate the market over the next year and we want to give you a head start. Stay ahead of the competition and capitalize on these trends-  they won’t stand still for long. 

Start the new year off strong with eShow. We offer a full suite of options for live, virtual, and hybrid events. Our team of experts will help you curate the perfect package for your needs. Contact us today to request a demo and learn more about how we can help take your event planning to a whole new level.

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Holiday Food & Drink Considerations for Event Managers

If you’re planning an event near the holidays, have you considered how you’ll handle the culinary aspect of the event (that is, if you are planning to offer food and drink)?  If you’re not planning to treat attendees to gastronomic delights, there’s something you should know. According to a survey of 2,000 Americans, food is the second most important factor people consider when deciding to attend any type of event — more important than both the quality of the speakers/performers and who else is attending. 62% of the respondents would go to an event just for the food, and 77% say food is important when attending any public event. So, as an event manager, you’d be wise not to make food an afterthought.

Budget Considerations

The way you handle the food aspect of your event will be part of your branding, so when making your menu selections be creative and bold. Don’t be afraid to take risks. You don’t want to simply fill attendees’ bellies or choose the most affordable option.

Of course, the budget should be considered (you can’t serve lobster on a bologna budget), but to make the most of your food budget, aim to make food a part of the overall immersive event experience.

Here are some affordable ways to offer a fun and memorable food experience:

  • Interactivity:  If you’ve visited a bd’s Mongolian Grill restaurant, you know how much fun it is to participate in the preparation of your meal. Offer “create-your-own” stations for salads, sundaes, etc.  Include healthy and vegan options for attendees with dietary restrictions.
  • Buffet style/Food stations:  Plated dinners are often more expensive (servers have to be paid) than budget-friendly options like serving buffet-style or offering specialty food stations. Create interest by having each station centered around a theme or cuisine.
  • Dessert-only:  Don’t feel that you have to offer a full meal. Depending on the time of your event, a spread of desserts and beverages (coffee, tea, sparkling water) will work nicely. A chocolate fountain with yummy things to dip (fruit, cookies, marshmallows) is always a crowd favorite. Or, how about a spread of traditional holiday desserts (Yule log cake, pfeffernusse, gingerbread cookies)

Keep it Safe

With conference-style events, attendees usually don’t eat while the event is in progress. They eat before, after, or during a break in the program. Since everyone is eating at once, crowds will likely form around the food-serving areas. To avoid over congested areas, you want to ensure that your layout allows for splitting the crowd up. Having multiple food stations is a great way to do this.  During the planning process, incorporate spatial planning tools such as eShow’s Exhibit Sales & Floor Plan Management module to simplify all of your floor plan tasks.

Add an extra layer of protection by having all servers wear masks and using signs that direct attendees to wait until the current person is served before approaching serving tables.

Selecting a Caterer

If you’ve settled on an event near the holidays, keep in mind that this is a busy time for caterers, so you’ll need to book as far in advance as possible.  Using your venue’s on-site food service is another option but often more expensive than bringing in your own caterer.

When working with a caterer, the following will help you cover all of your bases to ensure that everything goes smoothly:

Contract:  Make sure you have a detailed, signed contract that includes your menu, costs, a list of expected tasks (i.e., who will be responsible for cleaning up the food serving areas?), the layout of the event space, and the day’s schedule (so the caterer knows when you expect food to be served).

Dietary Restrictions:  Although you won’t know about all of your attendees’ dietary restrictions ahead of the event, ask the caterer to include vegetarian/vegan options within the menu. (On event day, have these options clearly marked).

Vendor Contact List:  If you’ll use multiple vendors to supply your treats, it’s a good idea to create a list of all vendors along with the names and phone numbers of all points of contact. 

Walk-Through:  If food stations are part of your event’s food experience, if feasible, have the caterer visit the venue to get a sense of how everything should be efficiently and safely set up.

Don’t Forget Virtual Attendees

If you’re planning a virtual or hybrid event, all attendees can still be part of the culinary experience, even if they don’t attend in person. If your event’s food offerings are centered around a theme, send food gift baskets with that same theme to the virtual attendees. Or, partner with a food retailer to obtain gift cards/coupons (hopefully at a discount or gratis) in exchange for promotion in your event advertisement.

Final Thoughts

Now that you know that event attendees place food high on the importance scale, you need to ensure that their dining experience is just as enjoyable as other parts of the event. You don’t need a massive budget to accomplish this. Creativity and resourcefulness will go a long way in satisfying attendees’ taste buds in a way that they’ll remember.  

For health and safety precautions, insist that all food servers wear masks. Ensure the comfort of all by devising a plan to safely distance attendees in the dining space. Let eShow’s interactive Exhibit Sales & Floor Plan Management module help you make the most of your venue layout. You’ll see ahead of time how best to set up food stations for efficient and safe serving.

At eShow,  we have everything you need for a successful and memorable event all under one “roof.” From planning to execution, we’re with you every step of the way. Contact us today for a no-obligation demo, and let us show you why we’re the “go-to” supplier for event management.

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How To Have a Successful Worksgiving With Remote Employees

It’s no secret that in recent years, the increasing number of remote workers has risen exponentially. As we enter this new wave of learning, we are no doubt faced with some unique challenges to navigate along the way. 

Holiday parties serve as a celebration of company milestones, recognition, and the opportunity to create a sense of community within your organization. But how do we share that same feeling of inclusion with our remote employees?

Sending out a quick company-wide zoom link won’t cut it this holiday season. Follow these tips and tricks to make this year’s Worksgiving one of inclusion and remembrance. 

Include Remote Employees in the Party Planning Process

Today’s technology makes it relatively easy for everyone in the workplace to collaborate and share ideas. Brainstorm different themes, activities, prizes, and other interactive ways to create an inclusive environment for both remote and in-office employees. 

Send out a company-wide email to pitch ideas/activities and ask who might want to lead them. This allows everyone to contribute and share their preferences. Remember, not everyone celebrates the same traditional holidays. Make sure to welcome diversity by considering different traditions to create an inviting space for everyone. 

Ask employees what they liked/disliked from previous celebrations. Feedback is always likely to curate a better experience moving forward. Keep in mind the different time zones of remote employees. Try your best to be considerate of scheduling conflicts and work around office hours. 

Connect In-Person and Remote Employees Through a Gift Exchange 

Gift exchanges are a great addition to any holiday celebration and help encourage employee participation across the board. Randomly assign coworkers a person for the exchange. This is a deliberate way of connecting people from outside departments. You might be thinking, I don’t know this person’s likes or interests. How do I shop for someone I don’t know personally? Consider sending out a questionnaire for employees to list 2-3 of their interests. This will lend guidance to everyone who might be struggling in the gift-giving department.

Remember to set a monetary cap that everyone is comfortable with. This will keep things light and enjoyable for all participants. Give plenty of notice and make sure addresses are up to date. Delays in shipping can occur, especially with remote employees across seas. 

Join the excitement of watching everyone open their gifts through a video conference with the whole team. Get to know your recipient better and build a work culture that you’re proud to be a part of.

Encourage Dressing Up

We’ve all heard the saying ‘Look good, feel good.’ Studies have shown the relationship between clothing and mood play a bigger role on the psyche than we might think. Just because this year’s holiday party is taking place in the comfort of your living room doesn’t mean you can’t express yourself through clothing. Themed dress codes are an easy way to boost energy and morale. Consider implementing an ugly sweater contest. This is a sure way to spark discussion, even through the lens of a video call.

Formal or not, wear what makes you feel your best self and who knows, it might even be a conversation starter!

Get creative and share food remotely

What’s a Worksgiving without the company of delectable food and drinks? How do we share this experience with remote employees? 

Just because you don’t have the luxury of sitting side by side at a dining table doesn’t mean it’s impossible to incorporate something palate-pleasing to enjoy with others. Consider adopting a recipe from a fellow colleague to share. Maybe someone will introduce a tasty pumpkin pie recipe. Try your hand in baking and host a breakout session where participants can enjoy their pie in the company of others.

Create Employee Spotlights

Employee recognition is a huge part of a healthy work environment. Company celebrations are a great way to highlight growth and commemorate accomplishments. I think we’ve all sat through a PowerPoint presentation that has nearly put us to sleep a time or two. Don’t let that be the case this holiday season. Remote workers are relying on engaging content to keep their attention. 

Many of us remember the ‘Most Likely to’ awards in high school that promoted individualism and boosted some egos. Consider implementing something similar, while recognizing important milestones along the way. This keeps the ambience upbeat and showcases personalities in an entertaining manner. Keep the content appropriate and focus on positive character traits. Consider highlighting one or two people from each department. This will lessen the chances of repeatedly recognizing the same people and help foster a more inclusive environment.

Build Community and Culture 

Wrap up this year’s worksgiving with a sense of community and belonging. At eShow, we’re here to make your next holiday celebration one to remember. We offer a full suite of options for live, virtual, and hybrid events. Our team of experts will help you curate the perfect package for your needs. Contact us today to request a demo and learn more about how we can help take your event planning to a whole new level.

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