One of the beautiful things about in-person events is the ability to make true connections with the people you meet. Whether you’re interacting with clients, vendors, or speakers, there’s just something about being able to engage in natural, organic conversations.
The good news is, it’s totally possible to spark memorable conversations during your virtual or hybrid events as well! The key lies in taking deliberate steps to increase interaction in ways that create a natural and exciting experience for your attendees. Start with these tips.
1. Allow for Detailed Profiles
Allowing attendees to create detailed profiles is one of the best ways to encourage engagement. Make sure your virtual event platform gives online attendees the ability to add a photo, bio, contact info, and more. Not only will this allow everyone to showcase their personalities and interests, but they’ll also easily be able to follow up with each other after the event is done.
2. Add a Private Social Feed
Adding an environment where both in-person and virtual attendees can chat with each other during the event will create bonds. This will also allow them to share their thoughts and ideas and interact with each other in a way most people are already familiar with. To ensure the best possible participation, make sure you let attendees know about the platform ahead of time and encourage them to use it throughout the event.
Once your social feed is in place, you can also spark interesting conversations by asking interesting questions. This may be something event-specific, like “Which upcoming speaker are you most excited to see?” or something more random, like “What smell brings you back to your childhood.”
3. Use Breakout Rooms
Using a virtual event management platform will allow you to incorporate breakout rooms into your virtual and hybrid events. By allowing smaller groups to get together at certain points during the event, you’ll give everyone a chance to speak, ask questions, and share their thoughts and opinions.
4. Make it Fun!
No matter how exciting your event is, sitting in front of a computer all day can start to feel a bit boring. Break things up by adding in some fun and light-hearted sessions throughout the day or, at a minimum, at the end of the day. Virtual happy hours have grown in popularity. If that doesn’t appeal to your audience, you could add a cocktail class, virtual baking class, or a fun craft.
You can also involve your sponsors by having them offer swag that goes along with your planned event. For example, a sponsor could mail each attendee a cocktail glass engraved with their logo. While this is will require some pre-planning to make sure all attendees have the materials they need, the payoff is well worth it.
5. Add a Chat Feature
Providing a chat feature will keep your off-site attendees engaged and ensure they feel like they’re an important part of the event. By allowing attendees to chat with each other, you’ll also encourage personal connections that they can pursue after the event has ended. For best results, make sure your platform allows for both group and one-on-one chatting.
6. Group Attendees by Interests
During sign-ups, it’s a great idea to ask attendees why they’re joining the event or have them choose from a list of interests. Then, when you’re planning your smaller breakout rooms, you can use this information to match up attendees based on their shared interests.
7. Create Comfortable Spaces
When planning hybrid events, it’s important to pay attention to the comfort of both on-site and off-site attendees. In addition, you’ll also want a set-up that makes it comfortable for in-person and virtual attendees to interact with each other.
Luckily, there’s plenty of modern technology that does just that. Many event spaces are already equipping their conference room with systems that help everyone communicate. While it’s normal to focus on the comfort of your in-person space, it’s also critical to make sure you can make it work for everyone. Live attendees must feel that they have enough space to walk around and not feel over-crowded, while virtual attendees must be able to contribute to the conversation just as if they were there.
8. Pan to the Crowd
One of the benefits of hybrid events is the ability to use cameras to make everyone feel connected. When recording your events, take advantage of the opportunity to cut to the crowd and put their faces up on the big screen right alongside your featured speakers. This can break up an otherwise monotonous event and create unexpected conversations. Even better, the randomness of this unexpected move can make everything feel even more real.
9. Add Some Friendly Competition
There’s nothing quite like competition to get the conversation going. Plan a fun event that both virtual and in-person attendees can do together. This could include taking certain actions during the event, solving puzzles, posting photos, or having a scavenger hunt. You may even consider creating teams made up of virtual and in-person attendees, so they have to work together to achieve their goals. This is also another way to involve vendors, as they can provide branded prizes to the contest winners.
10. Get Social
The excitement of your event doesn’t have to end after everyone goes home! Consider creating a Facebook group for attendees. This will allow them to connect more deeply. You can also share photos of the event, create posts to spark additional conversations, and start generating excitement for the next year’s event right away.
eShow Helps You Create Unforgettable Events!
At eShow, we provide the technology you need to make true connections during your virtual and hybrid events. Ask us today how we can help you create memorable conversations that will have your attendees thinking about you and your company long after your event is done.
