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Meanwhile lets just say that we are proud Louis Zabala contributed a whooping 5 entries.
From choosing the perfect location to planning your promotion strategy, countless decisions go into organizing a top-notch event. Using past experiences to make educated decisions is nothing new. However, today’s technology makes it easy to collect a wealth of data. This makes decision-making a breeze and helps make each event better than the last. Data-driven […]
Today’s consumers are exposed to thousands of advertisements every day – and they’re getting burned out. The constant influx of marketing messages has led people to simply ignore the bulk of them. This makes it incredibly difficult for brands to get through the defenses consumers have built up and influence their buying decisions. Marketers and […]
It’s physiologically given that we need food to survive. Food primes our organic engines, and much like animals in the wild, if we don’t eat, we die. But how we differ from our animal counterparts is what we eat is more than a means to survival. Food also offers an emotional connection. You probably have […]
When the effects of the pandemic first became evident, some people were quick to predict the demise of the event industry. People simply wouldn’t want to meet each other face to face anymore in this “new world,” they hypothesized. Every type of meeting or event would now need to become virtual, and the industry would […]
Since the onset of the Covid-19 pandemic, virtual and hybrid events have obviously increased in popularity. To compensate for the lack of in-person connection, businesses and organizations have sought innovative ways to engage audiences while simultaneously meeting their event goals. To hold audiences’ attention during virtual and hybrid events, event managers have taken advantage of […]